Audi E-tron models presentation | commercial promo 5K (created by A-1 Productions)
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VIDEO DESCRIPTION:
Play, download and edit the free video Audi E-tron models presentation | commercial promo 5K (created by A-1 Productions).
TASK:
Our friends Audi contacted us to make an art promo video of their newest model E-TRON 2021. The difficulty of the task laid in terms of deadline: we had only 2 days while the car was in Kiev, passing from Geneva.
SOLUTION:
We decided to use unique laser technologies on the shooting stage for the first time. Our team has prepared a program for the powerful laser installations' movement in the frame, as well as a storyboard for the project in advance. We saturated the art promo with macro shots of the AUDI E-TRON car, and also made inserts with acting to make the promo closer to the target audience of the brand.
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ЗАДАЧА:
Наши друзья Audi обратились к нам, чтобы сделать арт промо-ролик их новейшей модели E-TRON 2021. Сложность задачи в сроках: у нас было всего 2 дня, пока автомобиль был в Киеве, проездом из Женевы.
РЕШЕНИЕ:
Мы решили впервые использовать уникальные лазерные технологии на съёмочной площадке. Наша команда заранее подготовила программу движения мощных лазерных установок в кадре, а также раскадровку проекта. Мы насытили арт промо макрокадрами автомобиля AUDI E-TRON, а также сделали вставки с актерской игрой, чтобы сделать промо более близким к ЦА бренда.
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