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ASN Bank | The Scapegoat

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We’re back with a new storybook chapter in an ongoing campaign showing ‘money can create happiness’ for people, plants, and wildlife alike. It’s Ambassadors’ sixth CG animated film created for ASN Bank in collaboration with creative agency Selmore.

This time, viewers are introduced to ‘the Scapegoat’ who is on trial for eating a flower, much to the detriment of the bees who need them to pollinate. After facing prosecution from the other fable forest creatures, it’s decided by the Wise Owl that the Scapegoat also helps fertilize a rich natural world... in his own special way.

Brand: ASN Bank

Agency: Selmore
Account Director: Tom Stoffels
RTV Producer: Jorieke de Jong
Strategy: Jeroen Senden
Design: Simone Wenth, Andrea Volkers
Creative: Diederick Hillenius, Hannah Mulder

Creative Production Studio: Ambassadors
Director: Nick Groeneveld
Creative Director: Justin Blyth
Producer: Jade Durbecker
Sound Producer: Zoë de Regt
Artist Manager: Marissa Zandvliet
Editor: Oscar Marmelstein
Colorist: Matt Hare
DOP: Floris van der Lee
Set Designer: Gatze Zonneveld
VFX Supervisor: Sil Bulterman
Lead VFX Artist: Stephen Pepper
VFX Artists: Melissa van het Spijker, Jeremy Verf, Peter van Rij
3D Supervisor: Ralph Meijer
3D Artists: Jeroen Hoolmans, Charlotte Vallet, Sjoerd de Greef, Jonathan Krijgsman, Jeroen Cloosterman, Ralph Meijer, Dimos Hadjisavvas
3D Animation: Nick Groeneveld, Lewis van der Werf
Lead Designer: Maureen van der Hout
Designer: Rachelle Slingerland
Layout & Storyboard: Rachelle Slingerland
Character Design: Maureen van de Hout, Rachelle Slingerland
Sound Designer: Joep Meijburg
Composer: Sebastiaan Roestenburg

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