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Every year, Asian Paints and their specialized Colournext team conducts a study to forecast the trends for the coming year, which ultimately help in creating an array of exciting spaces and colour palettes to liven up our lives and homes. We were asked to come up with a set of short films to tell the story behind each theme of Colournext 14.

The theme 'Co-explore' talks about varied people from different walks of life coming together to create hybrid collaborations and achieve a greater collective dream. Hence we thought a mixed media approach using various materials and split-screens with juxtaposed imagery might be a good idea to tell its story!

Client: Asian Paints Ltd.
Director: Rituparna Sarkar
Design and Animation: Bismark Fernandes
D.O.P: Karan Vazirani
Voice: Nimisha Sirohi
Sound Design: Joseph D'souza

(Work done as Director at Bombay Design House in 2013)

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