Are you Optimizing for Video

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Today, the play button has become the most compelling call-to-action on the internet. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 according to Cisco. It’s statistics like these that make it clear: video is dominating the internet and the king of content.
This is why it’s so important to start optimizing for video as an SEO strategy now. The key to good cost-efficient video optimization is remembering the three “Q’s” Quality, Quantity and to do it Quickly. In order to really see the benefits of video SEO, you need to be able to execute all three. When creating video, you need to give your viewer quality of content that’s relevant to them in a concise and visually pleasing way.
Second, in order to rank and be found in search results, you need to make a high volume or, a lot of videos. And, as simple as that might sound, the more content you have in distribution the more opportunity people will find you. And third, you need to be able to do it quickly. After all, time is money and if you can produce video quickly, you can start adding video into your daily digital marketing efforts.
At VideoBro, our specialty is video marketing where we can create high quality video quickly and affordably. How? By taking, in many cases, content you have already created and converting it into video through the power of artificial intelligence. Our process can take most any text including blogs, URL’s Word, PowerPoint and PDF and convert it into video.
Imagine a world where consumers now have a choice to read or view content online. In fact, 72% of customers would rather learn about a product or service by way of video according to HubSpot. Not only that, but search engines love video and the more of it you have the better. Plus, you can now use all that repurposed content to add back onto your site for higher rankings. A website is 53 times more likely to reach the front page of Google if it includes video.
You can also add your videos to your email campaigns and onto social media like Facebook, LinkedIn and YouTube, which is now the second largest search engine in the world and owned by Google. It’s because of this very fact alone, brands should create as much high-quality video as possible and take advantage of YouTube’s dominance as a search engine.
In addition, we also add performance elements into your video including email forms that help capture leads 24/7. We can also personalize video where we can add a person’s name and image right inside the video that you can then add to your site, emails and social media, increasing engagements substantially.
Video is taking over the internet. And, regardless of how amazing your text content is, if your competitors are posting valuable videos and you’re not, you run the risk of losing audience attention and market share. Learn more about VideoBro at videobro.net and see how our video optimization strategy can help take your digital marketing to a whole new level.

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