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Applause Entertainment - Reel

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The team at Aditya Birla Group approached us with the ambitious task of branding their content studio and OTT platform Applause Entertainment. Their aim was to build a brand that positioned itself as an original content creator catering to the new generation of Indian binge-watchers. To do this, they aimed to produce a wide spectrum of content ranging from comedies to high-octane action shows.

With this in mind, Dynamite set out to create a visual identity, brand positioning & motion language for Applause. Dynamite's aim was to develop a comprehensive brand that would serve as a seamless delivery point for their content, tie together their diverse roster of shows, as well as position Applause as an entertainment powerhouse - a definitive answer for the Indian binge-watcher who yearns for quality story-driven content.

Here we present a short glimpse of this branding project.

Be sure to check out the full project on our website -

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