An invitation to my team to lean into making movements.
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ROAS optimisation and revenue targets are GOOD things. They’re something we need to track, and that we should always be hungry to improve. They’re the platform that lets us consider what impact we could be making.
Products that look great with current fashion trends are key to making them worth considering for customers.
We can go to another level now, because we’re good at this base. We cannot, however, stop maintaining the base. It’s absolutely critical - so keep that in mind while watching.
So far we’ve almost exclusively let our customers invent their own story. It’s time to inspire them, take them somewhere, and let the products be tools for expression, tools for change, part of writing and telling a story.
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