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Play, download and edit the video Alibaba Evolutionary Technology.

A short introduction to Alibaba Clouds ET - short for Evolutionary Technology - an intelligent, adaptive technology platform that brings together real-time processing and machine learning to help solve a wide range of practical problems - anything from traffic flow management, to the power grid and healthcare.

At Wolff Olins I helped developed the brand in an animation-first approach to visual identity. “Artificial Intelligence” is often perceived as a cold and faceless technology. Alibaba’s ambition is for ET to be a partner for people’s live, not just a tool, so we had to create an interface that would feel natural, friendly and human - as well as decidedly future-facing.

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