ADOBE // Shadow and Light (Case Study)
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Adobe once again gave Pretty Damn Sweet the honor of creating an Opening Experience for their Summit conference in Las Vegas. This year's concept explored a CGI light installation wherein natural sunlight moved across glass creating a dazzling display of dichroic light. With over 17,000 attendees viewing a screen stretching over 600 feet across with a resolution of over 30,000 x 1080, Pretty Damn Sweet a variety of formats like LED screens mixed with projection, the challenge was to design an ultra-wide format that felt unique from every seat but was still a cohesive experience.
Client: Adobe
Executive Creative Producer: Nicole Williams, Adobe
Creative Director: Joe Buchwald, Adobe
Production Company: PIX Productions
Animation Studio: Pretty Damn Sweet
Director: Stephen Gifford
Design / Animation: Chris Lee, Mariusz Becker
Technical Director: Rick Sebeck
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