Adidas Presents: Never Too Late Title Sequence
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In Never Too Late, night-time creators with day jobs are challenged to take their work to the next level.
Made in association with adidas Originals, this short digital series was inspired by long camera exposures and light aberration.
The sequence utilized repetition, ghosting, and movement of type to reflect visible lights at night. In addition, footage and type was inverted in and out to subtly represent day versus night.
Executive Design Director: Matt Schoen
Art Director: Annie Rosen
Motion Graphics Designer: Edward Chow
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