5. Find Your Why? | Marketing Elevation Course
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Objective – defined purpose and values
Where we want to be in a sentence:
‘We have a defined purpose and set of values that feeds into our marketing.’
In our audit, we’ll ask lots of big questions, but perhaps the most fundamental one is ‘Why?’ As Simon Sinek explores in ‘Start With Why: How Great Leaders Inspire Everyone To Take Action’, having a purpose – an underlying ‘why’ is what gives you a reason to get up in the morning, but it’s also very powerful in marketing – your clients want to know why too. Why you?
Like setting your vision, it’s a team process, but where your vision is a high-level view of the world you want to inhabit, your purpose and values put you in your clients’ shoes to establish what you’re doing for them.
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