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Play, download and edit the free video 4.4 Invisible Till Now - New Yorks Greenhouse Gas Emissions.

Reducing greenhouse gas (GHG) emissions is a top priority for most any fleet that cares about corporate responsibility (CR) today. And yet, fleet managers struggle to get their drivers to care about their fleet’s environmental impact. Particularly when it comes to idling the engine when parked. “Who cares? It won’t add up to much,” is the common push-back from the driver pool.

A proven, effective way to get drivers to care is to show them what our mass behavior adds up to. In the case of GHG emissions, when we show drivers a mountain of 54 Million tons of CO2 covering a great city, the message almost always hits them like a bullseye.

The visuals dramatically show how our vehicles impact their values, like their family's environment. The outcome? They tend to flip an ‘emotional light switch’ and buy into the IDLE FREE program. Have a look.

3D animation courtesy of Carbon Visuals.

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