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25hours in 25h

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25hours Hotels approached us to create a brand film that is as diverse as their unconventional mix of hotels, restaurants and bars. Taking you through the day, we’ve created a visual feast that celebrates all of the brand’s key aspects – hour by hour.

Developing different styles, such as mixing animation, stop motion and live action, and giving each hour a tempo and energy highlighting the time of day referred to, the film pushes the boundaries between reality and surreal.


Concept, direction & art direction: From Form
Client: 25hours Hotels
Production: HALAL
Producer: Leontien van Hattem
First AD: Willem Quarles van Ufford
DOP: Hayo van Gemert
Gaffer: Koen van Bergen
Grip: Bjorn Schumacher
Set dresser: Denice Zwiers
Styling: Lynn van Eck
Make-up & hair: Renee Wijnhoven
Animation: Kevin Verbeek & Robert-Jonathan Koeyers
Grading: Barry Clarke @ Captcha!
Music & sound design: HaaiFaaiDeluxe

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