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#Introductions get a lot of #attention. They’re the first thing you see and will either hook you into the #article or bore you to leave.

Now, I turn to #conclusions, which don’t get the same attention but are critical. Your #readers who arrive at them have cared enough about the #topic to consume it all. Focus on the wrong aspects or omit them, and you risk people leaving your site forever.

Here are 10 #options to #create more #effectiveconclusions.

1. #Addressmultiplepoints
When writing conclusions, I tend to stick to the #classicstructure:
● Final words on the topic with one more #keywordmention
● #CallToAction to a product or service
● Final question or food for thought that will #motivate people to #comment or #share the #post

2. #Prioritize one #CallToAction
Envision your article’s conclusion as a landing page. Multiple #CTAs will confuse readers. They could pick the low-priority #CTA link instead of the one you really wanted to emphasize.
Roger Maftean’s post on #CTAs will help you create ones that convert so you can pick the best single option #CTA to use as the conclusion. In this example, adobe makes it obvious what it wants readers to do:

3. Make it a #summary
Summarizing a post is a frequently used #tactic. You want people to remember your #mainideas and maybe even your #brand name.

4. #Sellsubtly
If you haven’t managed to bring up your #product or #service in the #body of an #article, incorporate a #subtlemention at the #end.

5. #Giveaway something
You can give #readers something #relevant to the #articletopic, a #handout, #template, #video, or #testimonial that will be #helpful or #motivate them.

6. Keep them #reading
You already know the #reader is interested in the #topic if they get to the #conclusion. You can use that to push them to other #relevantcontent, keeping them on your #website longer. Write a #blogpost ends while keeping in mind the possibility for people to stay on your #website and read more on a #subject.

7. Adapt to the #contenttype
Like with everything in the #content world, there’s no one-size-fits-all. If you have different #types of #blogposts, you can make your #conclusion consistent with each #type.
For #casestudies, the most natural flow is to highlight how people could get in touch with you or find out more about your #solution.

8. Build a #community
Create a sense of belonging by inviting people to join your #community on #socialmedia or other #channels like slack, circle, etc. Provide a #sneakpeek into what your #community looks like and the #perks of being there. #Pinpoint #pastachievements and appeal to causes your #audience care about.

9. Get people to #think
The best #conclusion is one people will remember long after. Asking your #readers to reflect encourages them to keep thinking (and remembering your content) after reading.

10. Touch on #rankingfactors
Conclusions are yet one more way of playing a bit with google’s ranking factors. #Comments count as #pagecontent. Bring readers over to your comments section with sentences like “ask a question and drop your best or brightest below.” Or “let us know in the comments below.”

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