The SubZero Experience by StubHub
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StubHub's annual hospitality event for fans who purchased their 2014 Super Bowl tickets through StubHub. The event was free to all StubHub customers, and even provided free transportation to and from the game in frigid New York winter weather.
My role in this project was to create the brand and identity for the event itself, including the additional activations and touch points where customers would interact with the StubHub brand. Along with creating the overall look and feel, and working closely with event stakeholders, I also attended and worked the event. I was able to see fans interact and be immersed in the game atmosphere, in the first ever cold weather Super Bowl.
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