International Tennis Federation - Diversity and Inclusion Animation
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Drum were asked to create a new e-learning module for the International Tennis Federation. The latest and most recent module, ‘Diversity and Inclusion’ was created to inform and educate players and their teams about the global tennis family, and increase awareness about discrimination and how to act if confronted by this.
As part of this we suggested an introductory animation would be an engaging and friendly way to start the module, particularly as dealing with a sensitive subject. We wanted to create an animation that spoke positively about the family of tennis and how best to play a part in ensuring inclusivity across the sport.
We created concepts and storyboards for the client ensuring continuity of style from past modules. We created assets in Illustrator and Photoshop and animated in After Effects. Aside English, we created versions in French and Spanish too.
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