How to uplevel your conference highlight reel

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I want to talk about a better way to think about conference highlight reel videos.

Many conference highlight reels do a creative job of chronicling what happened and showing attendees having fun. But a conference highlight reel can be so much more.

It is an opportunity to grow your brand and communicate your company values.

Don't just tell a video crew to go out on to the floor and get a bunch of interviews. You're leaving a lot up to chance this way.

Be strategic. Be in control of your brand. Narrow in on two or three key messages that you want your video crew to capture and convey with their footage. Focus on the narrative of the video as much as the creativity and quality of the shots.

This transforms your highlight reel into much more than just a video archive of the day's events. It becomes a growth vehicle for your company and your brand.

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