Carculator Case Study
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The Renault Carculator.ie was a simple but effective web app. Designed to inform Irish motorists of how cost-efficient their cars were. It asked for each motorist’s Vehicle Registration Number and mileage and calculated their running costs to the nearest Euro. But it didn't stop there; it also showed motorists how much they would save by switching to a brand new Renault.
At our launch in 2013, we had over 100,000 unique visits it generated over 600 test drive requests.
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