This is it, be here now
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This is it, Be here now is an interactive neon sign that was first shown at the Amsterdam Light Festival 2015 at the corner of Herengracht and Leidsegracht.
It flashes. It crackles. It sparkles. The artwork encourages visitors to come closer with its attractive colours and provoking message. At the moment the visitors arrive at the location they are beckoned to, the lights dim, accompanied by an array of loud rustling noises. Annoying, insidious and endlessly elusive, flickering in the periphery of your scope – that’s how neon should be.
Interactive light installation by the Tropism Art & Science Collective. Concept Alfred Marseille.
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