The Africa Center - Home Is Here

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For The Africa Center, home isn’t just a place -- it’s a feeling. Located in New York City’s iconic Harlem neighbourhood, The Africa Centre exists as a cultural bedrock focused on centring African people on the continent and across the Diaspora. Through its programming, the institution amplifies African history, heritage, and global influence, and offers a deeper understanding of contemporary Africa through authentic engagement with African culture and people living in communities across the world.

Its inaugural brand campaign, 'Home is Here' establishes The Africa Center’s role as a place for belonging and co-creation of the future of both community and continent. Highlighting the diversity of communities and experiences of Africans and those of African descent, the campaign kicks off with a :60 short film directed by Jared Malik Royal that serves as an open invitation for Kinfolk to connect with their unique feeling of home at The Africa Center.

Agency Droga5
Agency Producer, Film Kenya Agunloye
Creative Director Courtney Richardson
Agency Producer, Interactive Teia Meigneux
Double Dutch-er Genesis Genao
Double Dutch-er Aydn Little
Double Dutch-er Ramon King Jr
Portrait Shamilah Middleton
Portrait Miya Kofo
Portrait Minae Nix
Braiding Mom June Martin
Braiding Kid Clint Martin
Dominoes Gamer Ralph McCain
Dominoes Gamer Eldon Simms
Father Adrian Allen
Mother Christine Allen
Daughter Sanaa Allen
Son Maddox Allen

Produced by Michael Lenic
Production Superviser Trevor Battaglia
Asst. Prod. Super. Jake Riswald
1st AD Gabe Bloom
2nd Dan Majkut
DP Evan Burris Trout
1st AC Tsyen Shen
2nd AC Angela Coviaux
Media Manager Storr Todd
Gaffer Ariel Nehorayoff
Key Grip Jon Stevens
Swing Hansel Manzuetah
Sound Rob Ellengerg
Set Designer Joshua Hughes
Wardrobe Stylist Jillian Harderman-Webb
Hair Stylist Sealene Felix Bailey
Locations Ko Niizuma
PA Nelson Diaz
PA Victor Vazquez
PA Jon Rivera
PA Miles Bettinelli

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