State of the Consumer: Preparing for an Uncertain School Year
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Normally August marks the beginning of back-to-school shopping, impacting almost every retail category from clothing to technology and beyond. But if there’s one thing 2020 hasn’t been yet, it’s normal. While the court of public opinion debates between reopening schools and returning to remote education, the country’s students and teachers still have to plan ahead for completely uncharted territory. Will demand for masks and face shields outpace pencils and backpacks? What happens in the case of a second wave? And how will all this uncertainty affect the businesses that rely on back-to-school shoppers to stay solvent?
To explore these questions and more, join Crayola VP Richard Stringer and Suzy CEO Matt Britton for a discussion of Suzy’s latest consumer sentiment report, sourced with real-time insights from our advanced market research platform.
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