Pentawards Festival China: Unlimited possibilities of paper
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Ep 4. Unlimited possibilities of paper
Speaker: Peipei Xu, Founder & Managing Director of Shanghai Candoo Paper
The digital age is not only about technology but also about emotions and memories. It needs to be conveyed and retained with a sense of ritual and warmth. The natural and true attributes of paper can touch people's sensory experience in multiple dimensions: it can deepen consumers' cognition and memory of products and increase closeness, which is irreplaceable by digital media.
This speech will show you the latest brand packaging trends and the various possibilities of paper craftsmanship by sharing paper colour systems, emerging paper innovations and new environmentally friendly paper.
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