Lays Chips - Clear the Air
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To create a culturally relevant and buzz-worthy campaign, we weighed in on the most popular and notorious conversation about Lay’s, our use of air in chip bags. In our campaign, Clear The Air, we set out on spreading the truth about our air and informing the public of all the chip bag benefits. By releasing brand new packaging, new refillable technology, out of home billboards, and social channels, we let the whole world know that the best chips are made with the best air.
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