Dominique Van Olm 3 seconds

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The film came about as a passion project between myself and a group of Toronto creatives,
primarily working in advertising who wanted to do something more artful. Originally, Natalie
Mathers (the creative director and illustrator) had approached me with the idea of making a
film centred around lipstick, which intrigued me as someone who typically doesn't wear any. I
was interested in learning more about other people's experiences with makeup — how
publicly expressive, yet intimate and individualized it could be at the same time. Wanting to
follow a stream of consciousness about the experience of makeup, we decided not to feature
any physical products. Instead, the acrylic panels (created by Natalie) were used to represent
makeup as a layer of identity, and paralleled the physical notions of makeup as shield, mirror
and mask. They were really great to shoot through, both in the photography and filming.

Dominique van Olm is a Canadian filmmaker and photographer. She strives to push nonfiction
into new directions while maintaining a focus on character-driven portraits, exploring
the human condition against the backdrop of the natural world. As an extension of her
filmmaking Dominique likes to photograph people and their relationship to space, whether in
presence or absence.

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