Digital Optimization - Course Trailer
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It’s a fast-paced world, right? Business is done 24/7, 365 days a year, to meet consumer demand. And failing to keep pace can see companies being swallowed up by their competitors. Because businesses are always open, marketing needs to keep up the pace, too. Thankfully, progress in technology has provided tools to help streamline activities, boost efficiency, and stay ahead of the game.
Digital optimization is about using digital technology to improve the ways in which things are done. In marketing, effective digital optimization helps ensure the right markets are targeted, at the right time, and in the right way. If they get it right, your marketing teams will enhance the success of their campaigns, as well as the efficiency of the whole marketing strategy.
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