Case Study: How American Family Insurance and Highline Bet

Case Study: How American Family Insurance and Highline Beta built Relay

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Co-Creating High-Growth Ventures: American Family Insurance is a private insurance group on the Fortune 500 list. It focuses on property, casualty, auto and commercial insurance, as well as life, health and homeowner’s coverage, plus investment and retirement-planning products. Together with Highline Beta, AmFam built and span out Relay, a high-growth, investable venture focused on reinsurance. Relay recently announced a US$2M seed round, with investors including NFP Ventures, Highline Beta, AmFam and Plug and Play. Those funds will allow Relay to build out its team and scale in 2020.

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