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Callaway Golf - MAVRIK AR

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Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.

Golfers are looking for anything that will help them in the game, like gaining distance on their drive. So using AR was necessary to actually show the customer what changes were made within the head of the club.

Case Study - groovejones.com/callaway-golf-launches-in-store-ar-promotion/

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