Best Practices for Delivering a Consumer-Centered Experien

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Play, download and edit the free video Best Practices for Delivering a Consumer-Centered Experience to Patients.

As a part of the changing healthcare landscape, one critical evolution has come to the forefront: patient as consumer. Patients are now responsible for more of their own healthcare costs while at the same time becoming more active in their own care. This has made healthcare and where patients choose to access it more competitive.

Patient purchasing power has become a strong force, and many practices are reworking their strategies to leverage it. To that end, healthcare organizations must understand healthcare consumerism. What best practices from other industries do clinics need to adopt in order to keep their patients coming back? How can organizations create a streamlined and frictionless experience that also drives satisfaction?

Central to improving patient experience will be understanding patient loyalty, delivering a positive patient experience, and maintaining a good reputation on social media and beyond.

Through the use of innovative patient engagement technologies, self-service tools also seen in retail and other industries, and careful human touches of empathy, healthcare organizations can begin to embrace the idea of healthcare consumerism.

In this on demand webcast, Tatyana Popkova, MSM, chief strategy officer for Rush University System for Health, outlines how the organization is leveraging technology to improve the overall patient experience, patient retention, and patient satisfaction and developing a retail-like, consumer-centered experience.

Learning objectives:

Understand how to develop a retail-like, consumer-centered healthcare strategy
Identify different digital patient engagement capabilities necessary for patient self-service
Learn key measures and best practices for patient retention

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