Babyshop - A World We Deserve
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Children see the world so clearly. The beauty of it. The possibility of it. Even in the midst of uncertainty. So, when Babyshop wanted to do something during Ramadan during COVID-19, an unexpected approach was taken to create the most talked about Ramadan campaign during 2020. Children, from around the world, were asked to share what they’ll remember when COVID-19 is over and through poignant and meaningful black and white photography, their stories were shared with the world. Because the truth is, when these uncertain times end, and they will, learning from what our children remember of these times can help us build a world we all deserve.
Director, Lyricist, Co-Writer, Co-Creative: Tahaab Rais
Singer & Composer: Brittin Lane
Editor, Grading & Colourist: Ashraf Muhammedunny
Agency: FP7 McCann Dubai
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