2021, July 29. My Wellness Doc: how we re-designed the rol

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Play, download and edit the free video 2021, July 29. My Wellness Doc: how we re-designed the role of Nutritionists by Dborah Lvy Benche.

The sports nutrition industry has grown and evolved drastically over the past few years. It is expected to reach 52,9 billion USD by 2025 (CAGR of 5.9%).
We are all becoming more aware of the impact of nutrition and sport on our health, advocating for a healthy lifestyle, in a society where information overload and digitalization tend to bring more confusion than ever.
By merging the skills and experiences of a Service Designer and a Sport Dietician we redesigned the role of a Dietician and created a Wellness Digital Service that follows the evolution of the e-health industry and matches people’s emergent needs.
We’ll share with you our Design Driven approach, presenting how it allowed us to identify and answer a real need and differentiate ourselves in a saturated market.

Bio Déborah Lévy Bencheton
I have been a UX & Service Designer for the last 6 years working in France, Italy, and Australia. After working in lots of different industries (online banking, insurance, retail, Telco) my dream to work in Healthcare has finally come true 3 years ago. After a year spent leading the Design & User Research department at the Australian market leader in Healthcare booking system, I decided to start a new adventure: My Wellness Doc.
I come from a family where food is much more than a meal, it represents traditions. I’m not the type of person who was born loving cooking and eating healthy :) This is something I’ve learned and made part of my identity through time. Changing my lifestyle wasn’t easy but change never is. Today, I’m using my experience and skills to help others create new healthier habits and successfully navigate their journey to wellness.

Bio Michele Del Fra
I come from Pescara in southern Italy, I grew up in a family where cooking was more than a pastime, it was a tradition! After experiencing firsthand the social power of food I was drawn to the scientific side, studying Biology applied to science of nutrition in Milan, Italy. I then completed my training following the course “Sports Nutrition” at SANIS (School of Nutrition and Integration for Sports activity) in collaboration with ISSN (International Society of Sports Nutrition).
After living and working in Italy, Australia, and France, I was able to really broaden my understanding and approach to nutrition and sport. These diverse experiences helped me understand wellness is more than just the food you eat and the exercises you perform, it’s a way of life.
My goal is to help you find wellness through nutrition and training and experience the same satisfaction I feel everyday. I want to share the knowledge I have to give you the keys to make independent healthy choices.

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