ROXY | WELCOME TO THE NEW CUTE | RUN

ROXY | WELCOME TO THE NEW CUTE | RUN

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As surfing becomes an Olympic sport for the first time ever, we introduce: "Welcome To The New Cute." A new campaign for women’s surf & snow brand ROXY, that takes long-held perceptions of “cute”... and blows them wide open.

Made with FRED & FARID Los Angeles
Edited by Emilie Aubry
Music by Ali Helnwein

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