Piupiuchick SS20 campaign Come Aboard
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SS20 collection is inspired in the TV series we truly enjoyed to watch during our teenage years, “The Love Boat”.
We love to bring back the memories of the spectacular cruise ship “Pacific Princess” where its crew and several passengers had humorous adventures while playing the iconic “Love Boat” theme song:
“Love, exciting and new
Come Aboard. We're expecting you.
Love, life's sweetest reward.
Let it flow, it floats back to you. …”
This music is going round our heads, big smiles spread across our faces.
Sentences like “Come Aboard, we are expecting you”, and the finger-gun flailing bartender Isaac, will always bring us back to those precious years.
We want our kids to know the TV series we so much liked to see. It did influence the adults we became, likewise what they are watching now will shape their future self.
At the same time, dissociating from the TV series, “The Love Boat” is what we all need our lives to be transformed into. A meaningful life, where people all around us can jump in and embrace this beautiful love journey together. Where love is our “life's sweetest reward. Let it flow, it floats back to you. …”
The colors, the patterns and the models were all inspired in the TV series and in the life on a boat, by reinventing these memories.
A special tribute to Love.
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