Lenovo ThinkSmart Manager
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Nothing kills the vibe of a meeting like an IT issue. Fortunately, Lenovo’s ThinkSmart Manager gives IT pros visibility into how all of their Lenovo meeting room devices are functioning—all in one place. To communicate the smarter experience of using the ThinkSmart Manager, we broke down its benefits and features down to their most basic elements, using colorful 2D and 3D animated shapes and elements to express freedom, speed and flexibility.
Client: Lenovo
Creative Lead: Kelsie Ozamiz
Art Director: Carolyne O'Ryan
Writer: Jarrett Hothan
Producer: Katie Williamson
Design and Animation: Phong Luong
Original Music and Sound Design: Facundo Capece
Voiceover: Elysia Rotaru
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