Jordan UNITE
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“To be successful you have to be selfish or else you never achieve. And once you get to your highest level, then you have to be unselfish. Stay reachable. Stay in touch. Don’t isolate.” -- Michael Jordan
In the Jordan brand film for 2019, we embraced Brand Jordan's global message of "Unite" to create a story about leadership and the way a true leader not only creates the foundation for his team, they are the one who lifts everyone around them.
I was the agency producer for AKQA Shanghai. Our director was Christopher Hewitt from Smuggler; Adam Marshal from Whitehouse was our our editor; all VFX and finishing was done at Digital Domain Shanghai; music was by SixtyFour; sound design came from Wave Studios; and all mixing was done at GUM Studios.
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