#GetProtected - Durex DAD 2019
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Sex is one of the most talked about subject regarding the health of 16 to 24 year olds as in 2016 59% of this demographic had caught an STI. Durex want to put a stop to this.
The #GetProtected campaign was created as a way to make carrying and using condoms the norm.
The imagery in the video campaign is a metaphor for the importance of protection during sex. The everyday images show the type of protection needed to carry out the tasks shown, leaving the question, do you have safe sex?
Another important aspect of the video was the music choice. The beat symbolises the rhythm of sex; Fun, Energetic and Fast Paced.
The social media campaign focused on the Instagram platform, with over 1 billion users this will be a successful way of educating the target audience with the fact that condoms are the only effective method of preventing the spread of STI's.
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