#AdoptABreak - Pony Malta / MULLENLOWE SSP3
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ADOPT A BREAK
Since Covid-19’s lockdown, the world needed a break. But work, classes and house chores are impossible to skip. AB InBev’s Pony Malta, The Official Beverage for Breaks, found the ones we can break lockdown for 20 minutes: Dogs.
We joined with more than 10 stray dogs foundations to create Adopt A Break, an adoption program in which every dog was named after that thing everybody need the most: Break. We invited actresses, presidents, music icons, influencers, top models and obviously, normal people to have their own, on memes, news, outdoor and social media.
People just had to go to our website, find the break that takes them off the screen, and even get merch to look awesome together.
IF YOU NEED A BREAK, JUST ADOPT IT.
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