Slash The Leng Chai! CNY 2019 - Lazada (Commercial - Directors Cut)
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“Slash It” is a social shopping feature that brings people together by getting friends and family involved to help each other “Slash” prices off items to get the best deals.
This is a fun twist on the scenario by providing shoppers the chance to ‘slash’ for a date and shoppers will have the opportunity to spend an afternoon with their “boyfriend” at a reunion luncheon at a nursing home with some senior citizens, all in the spirit of togetherness.
The aim of the campaign is to highlight the importance of being with family and counting one’s blessings. As many elderly folks living in homes rarely receive visits or leave the home during Lunar New Year.
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