LEGO Arts and Crafts | Crafts eCommerce

VIDEO DESCRIPTION:

Play, download and edit the free video LEGO Arts and Crafts | Crafts eCommerce.

Crafts eCommerce is one of a series of videos in a campaign that showcases LEGO as an arts and crafts material.

The campaign used six films in multiple formats. LEGO Dots, Classic bricks, and a range of sets create a kaleidoscope of colour.

Stop motion animation was used to bring the bricks to life as the bricks drip, splat and mould into shape.

Colour distinguishes the Arts and Crafts sets, and both were filled with materials, artworks and crafted objects.

Lit beautifully by Peter Ellmore. And set off to a fun musical composition by Peter Mauder.

Thanks to everyone who worked with us on this project, it was a lot of fun.

Credits
Client: the LEGO Group
LEGO Producer: Rosie Evatt
Creatives: Heidi Bennett & Simon Rønsholt
Production company: HIGHLY UNLIKELY LIMITED
Exec Producer: Alexander Davis
Producer: Marilyn Napaul
Production Manager: Mehreen Sheldon-Ahmed
Director: Christian Hopkins
DOP: Peter Ellmore
Gaffers: Jonathan Yates & Adam Bell
Stop motion animators: Matthew Krasucki O'Dowd
Previz & compositing: James Muxworthy
Art dept: Claire Smithson, Matthew Weeks, Lisa Ramberg, Lily Hopkins, Hannah Hopkins, Linus Hopkins
Music & sound design: Peter Mauder
Hand models: Isabel Arunachalam & Linus Hopkins
Manicurist: Adina Kelley
COVID Supervisor: Catriona Bain
Lights: Panalux
Catering: The Little Cooking Pot
Studio: Picturesmith

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