Integrating Marketing Channels
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With more and more marketing channels becoming available for business owners and marketers, it’s impossible to keep up.
How much time, money, and manpower are you supposed to dedicate to social media and other forms of targeted marketing channels? And how do you keep track of it all once you’ve decided which platforms to use? If you feel this part of your business is overwhelming, you’re not alone. It can be overwhelming, but it doesn’t have to be.
Join Chris Foster, VP of New Business Development at Modern Postcard to explore how to best think about integrating various marketing channels and the customer journey. He details the strengths and weaknesses of different marketing channels and also dives in on how the brain reacts to reading digital vs. print – a fun and educational lesson in cognitive and consumer behavior!
Knowing this information helps marketers and business owners understand more about which marketing channels to use, why to use them, and how to best integrate them for maximum response and effectiveness.
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