Food Network Rebranding
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This project was to inspire a new direction for a network refresh by proposing an original approach. The Food Network was chosen for the brand which represents many varieties of savory foods that stimulate viewers' appetites. The concept of 'Food Coma' is a unique and fun way to serve the channel's various contents while endowing the channel with a refreshing new look. By adopting layered collages and visually compelling typography, diverse elements related to the channel can be depicted on the screen to make the viewers intrigued and engaged with the channel. The video piece provides new network identity, end page and lower third.
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