Coke 60_v2.mp4
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Coke rolled out its new Coke Zero Sugar with a unique HANG integration: sending cartons of product to members of the 1995 Atlanta Braves World Series-winning team as they hung out, cheering on the 2021 Braves in their drive to the title. HANG used the slogan "Best Coke Ever?" as the peg for a quiz every inning: who was your best teammate ever? best stadium? best supporter? And then the players toasted with their cans of Coke Zero Sugar. A fun, natural way to demonstrate the appeal of the product and associate a new brand with beloved stars.
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