Car4Cash ComeBack Sub eng

VIDEO DESCRIPTION:

Play, download and edit the free video Car4Cash ComeBack Sub eng.

Car4Cash releases a new campaign to bring back smiles in a story based on a cultural belief commonly known by Thais.

Brief:
The auto refinance market is a highly competitive industry in Thailand. The brief is not only to create brand relevancy, and highlight our product USP full of complex details? Clients also wanted to communicate to a new market segment (Big Bike Users) to enhance brand strength as the “No.1 quick cash loans service for both cars and big bikes” and promote their new “spare parts insurance package”.

Background & Insight :
Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.

Idea:

To save the consumers from resorting to shaded means to get money. It is just as easy to get money from us and we are here to help. We want to tell our story through the local culture. Thai are superstitious, loves comedy and have a taste of ghost stories.
That’s the story, an unexpected yet familiar hero come back to help the love of his life through her crisis and safe her from falling down the spiral of black market lotto and illegal loans.

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