Vicks - Generations of Care #TouchOfCare
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Play, download and edit the free video Vicks - Generations of Care #TouchOfCare.
The first of the #TouchOfCare series that Publicis conceptualized for Vicks, this film was a huge success, it went viral within 24 hours organically without any paid media support and all major news publications, channels and media houses gave it a positive coverage. It is considered as one of the most pathbreaking branded content from India so far.
Wins: Bronze Lion for Entertainment at Cannes 2017
Bronze at Spikes Asia Film Festival 2017
Gold at the International Business Awards for Communications or PR Campaign of the Year
Gold at IPRCCA for the "Most innovative use of Social Media"
Client: P&G
Agency: Publicis Singapore
Creative Team: Ajay Vikram, Mihir Dhairyawan, Jocelyn Chabanis and Eugene Pua
Agency Producer and Research: Deepa Limaye
Account Management: Yanna Banaga, Jess Geli, Prachi Partagalkar
Production House: SeeOn
Director: Neeraj Ghaywan
October 2016
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