GUCCI GAOK by Artist SeungMo Park
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Artist SeungMo Park on creating the #GUCCIGAOK façade
The façade of the #GUCCIGAOK flagship store, designed by artist SeungMo Park @HANDLE, is inspired by an imaginary forest. The artist explores the interplay between light and shadow, and the application of wire netting layers results in a vivid symbolism, illustrating the boundaries between what is real and what is an illusion. Reflecting on the environmental issues of our time, the Park expresses the existence and non-existence of nature, his concerns of what can be lost, leaving only the illusion of what might be left. #AlessandroMichele
Client. GUCCI @gucci
Supervisor. Junya
Project Manager. Lee Jongheon
Producer. Yoo Youngeun
Director. Vin Kim
Director of Photography. Ho Jeongpil
Camera Crew(Yeoju). Kim Youngchan, Jung Woo Hyung, Kim Juhui
Shooting Team(Hannam). Junya, Yoo Youngeun, Daniel.dg kim, Ho Jeongpil, Vin Kim, Lee Seungryeol
Drone Operator. Junya
Edit & Color. Vin Kim
Music & Sound Design. CHILL THE WORLD
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