Dutch Mill - Sponsor of Mom-and-Pop Shops

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Traditional Trade or Mom-and-pop shops have been around for a long time in Thailand. However, sales are dropping for them due to various factors such as online shopping, expansion of CVS, and the ongoing pandemic.

“Dutchmill Group”, one of the most famous Thai milk brand have been a long-time supporter of mom-and-pop shops as their products, Dmalt Can and Dutchmill White Gold Milk cans are best selling through this channel. Dutchmill group decided to launch a campaign, “Sponsor of Mom-and-pop shops” to help draw in customers and grow their businesses together rejuvenating Thai economy during this tough time.

It kicked off with an online film, starring real shop owners. The style of the film is stylized with a local mood and tone, both the visual and score. It also functions as a recruitment for other owners to join by sending in their video clips promoting their selected local snack to pair with the milk cans. They will be promoted all over Thailand using area based targeted ads to customers near each shop. We received more than 200 clips from different shops all over Thailand boosting sales for each shop and our products.

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