Zipper packaging
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VIDEO DESCRIPTION:
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(Español)
Un empaque inspirado en los cierres que se encuentran en mochilas, ropa, bolsas etc. Para facilitar la apertura y cierra de los objetos. Basados en este concepto Zeichnen diseño un empaque que solo fuera necesario para abrirlo “Deslizar” al igual que el movimiento al momento de utilizar un cierre, nombrándolo "Zipper" y usando en el branding usando el isotipo de "Zeichnen" la Z para que, los usuarios asociaran inconscientemente la marca haciendo de este producto más una estrategia de marketing que el producto en sí.
(English)
A packaging inspired by the closures found on backpacks, clothing, bags, etc. Based on this concept Zeichnen designed a package that was only necessary to open it "Slide" as well as the movement when using a closure, naming it "Zipper" and using the isotype of "Zeichnen" in branding using the Z to that, users unconsciously associate the brand making this product more of a marketing strategy than the product itself.
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