Team Call Aug 16
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Team Call Aug 16
Zach got six listing appointments in one day working very old leads and it’s only his second week with 72SOLD! He leaves a very succinct voicemail with four distinct parts: “Hi this is Zach from 72SOLD (remind them of the company). You reached out on May 27 requesting a price on your home (remind them of the specific date of inquiry). Our prices have significantly increased since you first reached out, and consequently we have raised the price on your home (value proposition). If you’re interested to know your new price give me a call (call to action).” In addition, having an “appointment setter” do the calls for you makes it easier to schedule appointments with you because “he is in the area this afternoon and just needs to do a quick 15 minute walkthrough to give you a price.”
Alex Prewitt said he recently ate at a Subway restaurant and the employee working at the shop was absolutely incredible. Alex observed 5 really important takeaways from his interaction:
He gave a friendly, audible greeting as soon as he walked in, which he did with all customers to set the tone for a great experience.
When Alex asked which wrap is better, he said, “You’re going to love either one. Here’s what’s great about each one.” Apply this to your clients by clearly explaining the process and reassure people that they are going to love it, telling them to think about the benefit of each individual aspect.
He did a “temperature check” as he was making Alex’s wrap, saying, “Does this look good to you?” (holding wrap up after he cut it). Ask your clients if they are happy with the experience at three strategic points in the process: after contract acceptance, after the BINSR, and after the closing.
He used first names to make his patrons feel comfortable, and addressed many regulars by name as they walked in. It’s important to use the same technique with your clients to personalize and humanize the experience.
He delivered napkins and silverware to table and asked how the food is. Alex said it’s important to check in with clients the same way after the sale. Follow up is everything. Ask about the three things that are most important to people: kids, pets, and hobbies.
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