Singapore Kindness Movement: Be Greater Backstory - Ayuni Qiyanah
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Fitting in is an important part of school life, but there’s something greater worth pursuing: kindness.Ayuni Qiyanah goes out of her way to look out for Primary Ones in her school, among many other kind acts.Not for the attention or admiration, but simply because it’s the right thing to do. See Ayuni’s story on kindness.sg
Agency: 3-Sixty Brand Communications
Creative Director: David Khong
Art Director: Yoki Koh
Copywriter: Collin Kam
Director: Raymond Phang
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