POWERFUL #LikeAGirl
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Every month, girls across America who lack period protection miss out on activities they love, making them feel powerless and diminishing their confidence.
Always partnered with Walmart to help ensure that girls nation-wide have the period products and support they need to stay in the activities they love and stay confident. Not only did we want to get the word out about the donation program, but we wanted viewers to form an emotional connection with victims, to ultimately get them to take action.
Watch the kick-off of the national donation program as we surprise the martial arts students of Tiger Dragon Miami with a year’s supply of pads, and help them to Live #LikeAGirl.
Role: Senior Art Director
Client: Always
Agency: Publicis NY
Director: Erin Heidenreich
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