Netflix Original Series Identity 2019
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When presented with the opportunity to develop a new logo for Netflix, we asked ourselves how we could create an iconic visual identity that represents the diverse collection of Netflix's stories. Working closely with the Netflix team, we took the colors from Netflix’s vast array of content and animated them into vivid graphic lines of light that band together into a vibrant color spectrum---forming the logo. The rich hues live in the Netflix "N" to signify the breadth of genres, emotions, and narratives that make up Netflix's exuberant catalogue of content. Together, they create an immersive sea of color that mimics the power and resonance of the Netflix experience.
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