Lenovo DC / A Rube Goldberg Experience at MWC
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Produced by Tronco & 1stAveMachine
tron.co/project/lenovo-2019-directed-by-diego-berakha
Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.
2019
DIRECTOR
DIEGO BERAKHA
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